Dubai · UAE residence visaEnglish · Tamil · Sinhala
Supply chain & technology marketer
B2B demand generation/Brand strategy/RevOps
Specialisms: head of marketing, supply chain tech, demand generation, API management, brand strategy, go to market, RevOps and CRM, logistics SaaS, partner marketing.
20 years building B2B brands and pipeline across logistics, enterprise technology, telecom, banking and hospitality. I learned brand strategy at J. Walter Thompson, launching Dialog 4G and Cinnamon Red, took WSO2's API Manager and ESB to market, and built design thinking into a paid consulting practice at Innovation Quotient. Then I took one brand across 34 countries at EFL Global, a USD 1BN forwarder, and now lead global marketing at SFL Tech, a CargoWise Platinum Partner in DIFC.
My last three employers all work across borders. Switch views to see each network: EFL Global's forwarding and 3PL offices, SFL Tech's offices on six continents, and the cities where I ran WSO2's global conference.
Locations are shown at country level, from efl.global and sfltech.ai as of October 2026. EFL's network was 34 countries while I was there.
Enterprise software first, then a global forwarder, now the logistics platform that sits between them. Each move added the other half of the story.
I led go-to-market and product marketing for API Manager and ESB, two of the largest product lines, working directly with the founder and CEO. I ran the Cognizant, Capgemini and Virtusa integrator channel and WSO2Con in San Francisco, London and Berlin.
I led group brand and marketing while revenue grew from USD 400M to USD 1BN. I positioned the pharma logistics offer for vaccine work with Emirates, Etihad and Cathay Pacific, and ran sustainability marketing that supported wins with Nike, Electrolux, HP and Home Depot.
I lead global marketing for a logistics software consultancy, with a team of three and two agencies. Revenue grew 47% as brand, demand generation and sales operations were pointed at one number: pipeline.
At EFL that was "Growing Businesses, Transforming Supply Chains", with brand rules for 70+ offices. At SFL Tech, a multi-market website and two subsidiary brands. Before that, launches like Dialog 4G at JWT.
Inbound from SEO and AI search, outbound from an SDR engine on Gong Engage with an authenticated sending domain, and a 7× organic LinkedIn audience. Trade shows and forums including TPM.
I led the move from Zoho One to Salesforce, built segmentation for three buyer personas, and set up an analytics hub joining LinkedIn, Salesforce and Search Console for board reporting.
Go-to-market for WSO2 API Manager and ESB, built on market research and partner selection. Co-marketing with WiseTech Global today. Case studies, implementation guides and decks that help sales close.
SFL Tech, DIFC · CargoWise Platinum Partner
EFL Global · Group brand and marketing
Innovation Quotient · promoted twice from Manager, New Business
WSO2 · enterprise open source software
J. Walter Thompson
Port of origin · 2006 – 2013Service delivery and onboarding leadership at TETRAN, MedSource and RoomsNet, including a 45 person engineering service desk for enterprise accounts in Australia and New Zealand such as Qube Logistics, Nutricia and Danone.
Every recommendation on my LinkedIn, in full: people who reported to me, clients who hired me and colleagues who worked beside me, from JWT to SFL Tech.
“He has a knack for making even the most complicated aspects of supply chains and technology fascinating.”
“His ability to blend theory with real-world application and his strategic mindset is a rare combination.”
“He worked closely with the sales and marketing teams to add more value, which resulted in overall growth for WSO2's sales operations.”
“he is one of the few people i have met who has a good balance of technology and business!”
Building marketing for a logistics, technology or B2B business in the region? I'd be glad to compare notes over coffee in Dubai.